Business Development, Advanced Product Knowledge & Natural Stone
Tiling Course
This 1 day course is an optional add-on day for our 4 Day Professional Intensive Course. It is included as standard in our 9 Day Advanced Intensive Tiling Course and our 13 Day Expert Tiling Course.
The course is delivered online through a series of professionally produced video lessons, allowing students to complete the theory element from home rather than attending an additional classroom day at our training centre.
About The Course
This course is a must if you really want to be successful in your new career. It has been developed over months to be the most detailed and comprehensive, bespoke online tiling course available.
Our 1 Day Business Development, Advanced Product Knowledge & Natural Stone Course is the theory element of our more comprehensive tiling training programmes. It has been completely redeveloped as a structured online video course that students can complete from home.
The course is available as an optional addition to our 4 Day Professional Intensive Tiling Course.and is included as standard within our 9 Day Advanced Intensive Tiling Course and 13 Day Expert Tiling Course.
Rather than attending an additional classroom day at our training centre, students are provided with access to a series of professionally produced video lessons. The course can be completed in manageable sections, allowing you to pause, revisit and review the information at your own pace.
The course develops the technical understanding that sits behind professional tiling. It explains how complete tiling systems work, how to assess backgrounds and potential problems, how different products and installation methods are selected, and why common tiling failures occur.
It also covers specialist areas including movement, underfloor heating, waterproofing, wet rooms, natural stone, planning, tile patterns and professional trim finishes.
The final part of the course focuses on building and operating a successful tiling business. It covers professional image, marketing, quoting, pricing, customer communication, materials, trade accounts, profit, tax, cashflow, organisation and reputation.
The online course complements rather than replaces practical training. Physical installation skills continue to be taught face-to-face at our training centre, while the online lessons provide the supporting technical and business knowledge needed to make informed decisions on real projects.
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At Expert Tiling Courses UK we have a proven track record of positive reviews. We also have some incredible success stories from previous students who have gone on to launch their own businesses.
Business Development
Practical tiling ability is only one part of building a successful tiling business. A self-employed tiler must also be able to generate suitable enquiries, communicate professionally, price work correctly, control costs and maintain a strong reputation. The business development module begins with professional image, branding and marketing. It explains how customers form an impression of a business through its name, branding, website, Google Business Profile, social media, workwear, vehicle, photographs, reviews and written quotations.Students are then guided through customer enquiries, site surveys, building rapport, explaining technical recommendations, handling concerns and following up quotations. The focus is on developing trust and demonstrating competence rather than relying on aggressive sales techniques. Quoting and pricing lessons cover labour, materials, overheads and profit. The course repeatedly reinforces that being busy is not necessarily the same as being profitable. The module also covers supplying materials, trade accounts, supplier relationships, trade discounts and material mark-up, together with the potential problems created by unsuitable or incorrectly supplied customer-purchased materials. Financial lessons explain the practical differences between turnover, costs and profit, together with tax, cashflow, business banking and the importance of maintaining accurate records and using a suitable accountant. Finally, the course looks at scheduling, quotations, invoices, customer records, accounting software, job tracking, reviews, recommendations, complaints, reliability and repeat business. Good organisation and a strong reputation are presented as essential parts of long-term business success.
Advanced Product Knowledge
Successful tiling depends on more than choosing a tile and an adhesive. Every installation is a system, and the suitability of each layer affects the performance of the finished work. The course explains how to assess a job before deciding how it should be prepared and tiled. Students learn to identify common backgrounds, recognise warning signs, consider moisture and existing damage, and understand why the same installation method cannot simply be used on every project.
The lessons cover the selection and use of adhesives, grouts, silicones, primers, levelling compounds, tile backer boards, decoupling and anti-fracture systems, trims and movement profiles. The aim is not simply to list products. The course explains what each product is designed to do, when it may be needed, how it fits into the wider installation system and why the manufacturer’s instructions must be followed.
Natural Stone
Natural stone behaves differently from ceramic and porcelain tiles and requires additional care when it is selected, prepared, fixed, grouted and maintained. The course introduces commonly encountered materials including travertine, limestone, slate and marble. It explains how the characteristics of different stones can affect adhesive selection, grout selection, cutting, drilling, fixing and sealing. Students also learn about weight considerations, surface sensitivity, porosity, potential staining and the importance of testing products and following the stone supplier’s and product manufacturer’s instructions. The purpose of this section is to help students recognise that natural stone cannot automatically be treated in the same way as manufactured ceramic or porcelain tiles, and to understand the additional decisions that must be made before installation begins.
Specialist Installations
Some installations introduce additional technical demands and a greater risk of failure if they are not correctly assessed and planned. The course explains movement in tiled installations, including perimeter movement joints, intermediate movement joints, changes in substrate and changes in plane. It also examines the clues left by common failures such as cracked grout, cracked tiles, hollow tiles, debonding and tenting.Separate lessons cover electric and water-based underfloor heating systems, product selection, encapsulation and commissioning considerations. Waterproofing and wet areas are also covered in detail. Students learn why tiles and grout should not be treated as the waterproof layer, how tanking systems work, and how wet-room construction, falls, drainage, floor formers, waterproofing and tile selection must operate together as a complete system. These lessons provide the technical understanding behind specialist installations. Practical fixing skills continue to be demonstrated and developed during face-to-face training.
Planning & Finishing
A professional finish depends on decisions made before the first tile is fixed. The course examines how to plan layouts, identify potential problems, maintain visual balance, avoid unnecessarily small cuts and consider focal points, obstacles and grout-line continuity. Students are introduced to common tile bonds and patterns, including brick bond, staggered layouts, modular layouts, random patterns and patterned floors. The course explains the additional planning and installation challenges created by different layouts.It also covers planning around boxing-in, window reveals, service penetrations and other obstacles, together with the principles behind accurate internal, external and three-way trim mitres. These lessons reinforce the planning principles that students apply during their practical training.
Course Content
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Add the Online Theory Course to Your Training
Technical Knowledge
Understand substrates, products, installation systems and the causes of common tiling failures.
Specialist Applications
Learn the principles behind movement, underfloor heating, waterproofing, wet rooms and natural stone.
Business Development
Develop the pricing, communication, organisation and business skills needed to operate professionally.
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Whether you're just getting started, or have a few years in the construction industry under your belt and are looking to up-skill yourself, we have a course for everyone.
FAQs
Find answers to common questions about our 1 Day Business Development, Advanced Product Knowledge & Natural Stone Course and how the online theory training works.
The course is completed online from home. Students are sent access details and can work through the video lessons in manageable sections rather than attending a fixed classroom day. Students taking the 9 Day Advanced Intensive Tiling Course or 13 Day Expert Tiling Course receive the online theory course as part of their overall training. Students taking the 4 Day Professional Intensive Tiling Course can add it as an optional extra.
The course covers technical tiling theory, product and system selection, common failures, movement, underfloor heating, waterproofing, wet rooms, natural stone, planning, tile patterns, professional finishes and the business skills required to operate a tiling business. It is designed to support your practical training by explaining why different products, preparation methods and installation systems are selected. Practical fixing skills continue to be taught face-to-face.
Yes. It is the one-day theory element within our course structure. Our 9 Day Advanced Intensive Tiling Course consists of eight days of face-to-face practical training together with this online theory course. Our 13 Day Expert Tiling Course consists of 12 days of face-to-face practical training together with this online theory course.
The course is included as standard within our 9 Day Advanced Intensive Tiling Course and 13 Day Expert Tiling Course. It is optional for students taking our 4 Day Professional Intensive Tiling Course, but it is strongly recommended for anyone intending to work professionally.
The course provides technical and business knowledge that cannot be covered fully during a practical skills course alone.
No. This is the online theory element of our training. It teaches the technical principles, product knowledge, planning and business understanding that support professional tiling. Practical cutting, preparation, fixing and finishing skills continue to be taught face-to-face during the relevant practical courses.
Students are sent a link and login details for the online learning platform. The course can then be viewed from home using a suitable internet-connected device.
No. The course is divided into modules and individual video lessons. You can complete it in sections, pause between lessons and return to continue later.
Yes. You can return to completed lessons and review the information again as many times as you like while your access remains active.